The launch plan is the safe lane (Molly Burke + day-in-life). This is the bet — take a format from a niche that has zero overlap with homeschool/blind/mom and bend it. Ranked by format scarcity across all markets, not production load.
Hover filled cells for exemplars — click Brooke's cells for bend detail
The primary ranking axis — scarcity across ALL markets, not just your market
The real value of niche-bending is format scarcity globally × proven viral × Brooke-fit. A format deployed in 5-6 markets has lost its algorithmic novelty premium. Production load is a tiebreaker, not a primary axis. Count occupied markets per format and prioritize bends from 1-2-market formats.
Production capability is not a ranking factor in this doc — Adam shoots professionally on a Fuji X-T5 + X-H2S + Z Cam multi-cam rig with Aputure / Amaran / Mole Richardson lighting, Tascam X8 + Rode + Sennheiser audio, DJI Mini 3 Pro aerial, and Atomos monitoring. Every bend below assumes broadcast-grade execution. Production load notes in each bend reflect time investment per video, not kit limitations.
Ranked by format scarcity × proven viral × Brooke-fit
Deployment sequence given pregnancy + X-T5 + husband-operator constraints
Synthesized from Tim Danilov, vidIQ, Jack Craig — updated with scarcity correction
What makes a bend not work
Concrete edits to the launch plan video order
The first 10 videos in the launch plan are all variations of two formats (interview + day-in-life) — the proven Molly Burke path, which already caps Sam Seavey at 75K. The scarcity-first framework changes the launch sequence: Confessional Walkthrough (#1, globally scarce in just 2 markets) leads from day one. POV Blind Mom is a new pillar — the lowest-production, highest-scarcity bend on the list. Iceberg is the month-3 watch-hour machine.